NEWS

Breyers® Ice Cream News

• Breyers^® is giving families a new sense of excitement and adventure with blasts of fun and flavor. New Breyers^® Blasts! ™ feature delicious mix-ins from America's best-loved candy and cookie brands blasted into every bite.
• The new Breyers^® Blasts! line features 12 indulgent varieties, including eight new flavors:
• Breyers^® Blasts!™ Mrs. Fields^® Mint Fudge Brownie | This new variety features Mrs. Fields^® chocolate fudge brownie pieces with a fudge swirl in mint frozen dairy dessert.
• Breyers^® Blasts!™ Mrs. Fields^® Chocolate Fudge Brownie | This new variety features Mrs. Fields^® chocolate fudge brownie pieces with a fudge swirl in chocolate frozen dairy dessert.
• Breyers^® Blasts!™ Mrs. Fields^® Chocolate Chunk Cookie Dough | This new variety features Mrs. Fields^® chocolate chip cookie dough pieces and chocolate flavored chips in cookie dough flavored frozen dairy dessert.
• Breyers^® Blasts!™ OREO^® Chocolate Cookies & Cream | This new variety features OREO^® cookie pieces in chocolate frozen dairy dessert.
• Breyers^® Blasts!™ OREO^® Cookies & Cream Mint | This new variety features OREO^® cookie pieces in mint frozen dairy dessert.
• Breyers^® Blasts!™ WHOPPERS^® | This new variety features WHOPPERS^® mini malted milk balls, a fudge swirl in malted vanilla flavored frozen dairy dessert.
• Breyers^® Blasts!™ CHIPS AHOY!^® Chocolate Chip Cookie | This new variety features mini CHIPS AHOY!^® cookies with a fudge swirl in vanilla flavored frozen dairy dessert.
• Breyers^® Blasts!™ Waffle Cone with HERSHEY^®’S Chocolate Chips | Formerly an Overload! variety, this flavor has been reformulated and now features fudge-covered waffle cone pieces with a caramel swirl and HERSHEY^®’S semi-sweet chocolate chips in a vanilla flavored frozen dairy dessert.
• The Breyers^® Blasts!™ line also includes rebranded family favorites, including REESE’S^® Peanut Butter Cups, SNICKERS^® Caramel Swirl Chunk, OREO^® Cookies & Cream and HEATH^®.
• These delicious flavors have 120 to 170 calories, 4 to 8 fat grams, and 2-3 protein grams per serving, and contain 6-10 percent of the daily value for calcium.
• Breyers^® containers are available nationwide for the suggested retail price of $3.50-$4.99.
• Visit the Breyers ^® Facebook page at www.Facebook.com/Breyers and follow Breyers ^® on Twitter at www.Twitter.com/Breyers.

• Experience pure joy with Breyers^® in 2010! This summer, the Breyers^® brand is expanding its Smooth & Dreamy™ ice cream line with the introduction of new frozen novelties and new varieties of the Original ½ Fat packaged ice cream.
• The new Breyers^® Smooth & Dreamy™ frozen novelties line consists of six deliciously indulgent desserts: three bars and three sandwiches.
• These treats have 120 to 160 calories and 4 to 6 fat grams per serving, are all made with rich, extra creamy light ice cream and contain no artificial colors or flavors.
• Breyers^® Smooth & Dreamy™ Triple Chocolate Chip bars include chocolate light ice cream with dark chocolate chips and a fudge swirl, half-dipped in a milk chocolatey coating.
• Breyers^® Smooth & Dreamy™ Chocolate Covered Strawberry bars are made with strawberry light ice cream with a strawberry swirl, half-dipped in a milk chocolatey coating.
• Breyers^® Smooth & Dreamy™ Vanilla Caramel Chip bars contain vanilla light ice cream with caramel chips and a caramel swirl, half-dipped in a milk chocolatey coating.
• Breyers^® Smooth & Dreamy™ Vanilla Fudge Brownie sandwiches feature vanilla light ice cream with fudge brownie pieces sandwiched between brownie cookies.
• Breyers^® Smooth & Dreamy™ Chocolate Caramel Brownie sandwiches feature chocolate light ice cream with fudge brownie pieces and a caramel swirl sandwiched between brownie cookies.
• Breyers^® Smooth & Dreamy™ Chocolate Chip Cookie Dough sandwiches feature cookie dough flavored light ice cream with chocolate chip cookie dough pieces sandwiched between chocolate chip cookies.
• Breyers^® Smooth & Dreamy™ Original ½ Fat ice cream is so velvety and delicious, you’ll be surprised that it has half the fat and at least 30 percent fewer calories than regular ice cream. The line is available in 13 indulgent varieties, including the new Dark Chocolate Velvet and Coffee Fudge Brownie.
• Smooth & Dreamy™ Original ½ Fat Dark Chocolate Velvet ice cream has 110 calories, 3.5 fat grams and provides 1 gram of dietary fiber, 8% of the daily value for calcium and 6% of the daily value for vitamin A and iron per half-cup serving.
• Smooth & Dreamy™ Original ½ Fat Coffee Fudge Brownie ice cream has 130 calories, 4 fat grams and provides 10% of the daily value for calcium per half-cup serving.
• Continuing the tradition of creating real ice cream made from only the finest ingredients, Breyers^® Original ice cream has further refined many favorite flavors to deliver an even richer, more indulgent frozen treat than before.
• Several Breyers^® Original varieties are now bursting with more delicious mix-ins and flavors:
• Breyers^® Original Chocolate Chip Cookie Dough now with more cookie dough and chips
• Breyers^® Original Rocky Road now with more marshmallow and chocolate flavor
• Breyers^® Original Coffee is now made with rich, Colombian coffee
• Breyers^® Original Chocolate Chip now has 20 percent more chips
• Breyers^® Original Vanilla Fudge Twirl now has 20 percent more cocoa for a richer fudge twirl
• Breyers^® Double Churn^® Fat Free and No Sugar Added (NSA) packaged ice cream varieties transitioned to the Smooth & Dreamy™ name and packaging in winter 2009. Formulas for both lines did not change.
Beginning in May, Breyers^® Smooth & Dreamy™ frozen novelties will be available nationwide in 6-count boxes for the suggested retail price of $4.29. Breyers^® ice cream is available nationwide for the suggested retail price of $5.49-$5.99.